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MANNEQUINS
MANNEQUINS
Via Montenapoleone
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VIA MONTENAPOLEONE CHRISTMAS 2012
Via Montenapoleone
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VALENTINO TIMES
Via Montenapoleone 20
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FEMEN at VERSACE
Via Gesù 12
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FENDI meets ART
Via Sant' Andrea 16
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CAMPARINO IN GALLERIA
Galleria Vittorio Emanuele
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COLETTE CARPE DIEM
Via Sant'Andrea
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KITON, LESS IS MORE
Via Gesù 11
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Windows Full of Wonders. Indeed the window/shop window has a powerful significance that goes well beyond its function, insofar as it represents an opening onto the outside, onto the world, a point of view from which to observe our surroundings. But it is also a passageway into a new dimension, as Alice in Wonderland discovered by falling through mirrors - which are actually windows, of course.
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Via Monte Napoleone, Milan




documentary film :.

ManneQueen
 

 
 

by Thomas Sanderson


brought to you by


Documentary Film:.

ManneQueen - MANNEQUINS
BONAVERI A History of Creativity Fashion and Art
Conference and Book Presentation - SKIRA
Director: Thomas Sanderson
Music:
Wish You Were Here by Marcello Calabrese

Screeplay: Hanna Mayer
Starring: Andrea Bonaveri, Roberto Capucci, Antonio Marras,
Emma Davidge, Gianluca Bauzano, Eleonora Attolico, Franca Sozzani
Shot on location:  10 Corso Como
Documentary film running time: 00:23:18
text: Gianluca Bauzano

Windows Full of Wonders

Evening gown created by Hubert de Givenchy for Audrey Hepburn for Breakfast at Tiffany's

A window that has been transformed into a stage - a shop window that is, as the English term so clearly identifies this place/non-place/object. Indeed the window/shop window has a powerful significance that goes well beyond its function, insofar as it represents an opening onto the outside, onto the world, a point of view from which to observe our surroundings. But it is also a passageway into a new dimension, as Alice in Wonderland discovered by falling through mirrors - which are actually windows, of course.

 Roberto Capucci  with one of his creation worm by a Bonaveri mannequin

In the case of shops, especially shops associated in some way with fashion, the window represents the place/non-place where fashion designers project their vision of style onto the world. The glass from which the window is made is a transparent, porous wall between fantasy and reality.

 Richard Prince window Spring-Summer 2008 - Louis Vuitton / Stephane Muratet

These windows have become virtual wunderkammer in which clearly structured creative scripts take on a physical shape and are revealed to the outside world with pyrotechnical and phantasmagorical effects. The aim is to recount a story to the public, to communicate deep, powerful feelings and ideas.

shop window Bergdorf Goodman "Street Scene" - 111° anniversary, NY 2012

And mannequins have always played a leading role in these stories of style. In the past, they tended to be mirror images of human beings, reproducing their features or at times accentuating only the details that society at that time found most attractive.

shop window Bergdorf Goodman "Birdwatching #1" by Donna Evans, NY 2012

Today, in contrast, mannequins are the sublimation/maximization of reality. Shop windows display clothing and accessories, objects of desire that admirers on the outside cannot resist, while the mannequin is the means to maximise the project, which represents the soul of that object of desire to be worn and shown off.

shop window Printemps Haussman "Un été en ville" Paris May 2011

Though they seem inanimate, mannequins in fact are active, like actors on the stage.

Tocco d'artista / Artist's touch - Andrea Bonaveri

Bonaveri mannequins have been the precious, irreplaceable means to transform an idea, a project, an intuition into reality.

Tocco d'artista / Artist's touch - Romano Bonaveri

Roberto Capucci - Comprehensive image set design at Farnese theatre in Parma 

Decade after decade, these “human shilouettes” born in their atelier have managed to “personify” the intentions of fashion designers and the most disparate requests from the international world of visual merchandising. And thus the window has become a stage and the mannequins actors interpreting their evocative scripts in silence.

Valentino Garavani presentation, Florence - Galleria dell'Accademia di Belle Arti

 
  
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