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VALENTINO TIMES
VALENTINO CONTEMPORARY PAST FUTURISM. Marking the 50th anniversary of the house of Valentino, creative directors Maria Grazia Chiuri and Pierpaolo Piccioli unveiled the newly redesigned Via Montenapoleone flagship store. To celebrate the 50th anniversary of the maison, the Creative Directors have launched a special project that combines present and past with dazzling continuity.
 Their style is sleek and sharp: inspired by limpid modernism, it exalts a delicate grace.
Via Monte Napoleone, Milan




film :.

VALENTINO
50th ANNIVERSARY

 
 

by Matt Dowson



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Film:.

VALENTINO 50TH ANNIVERSARY
Director: Matt Dowson
Music:
Leila Avila, Pure Immagination - Bob Powell, Julia and More Space
Reading : SPQR, Madame de Sévigné Lettre - 15 decembre 1670
Screeplay: Hanna Mayer
Here because there:
Stefano Sassi (CEO of Valentino), Suzy Menkes (fashion editor for the International Herald Tribune), Maria Grazia Chiuri and Pierpaolo Piccioli (Creative Directors of Valentino)
Shot on location: Valentino flagship store - Via Montenapoleone, 20

VALENTINO CONTEMPORARY PAST FUTURISM


Marking the 50th anniversary of the house of Valentino, creative directors Maria Grazia Chiuri and Pierpaolo Piccioli unveiled the newly redesigned Via Montenapoleone flagship store. The new Valentino flagship store - designed by the Architect David Chipperfield -   has the character and atmosphere of a “palazzo” – a personal space, not simply a shop. Combining the old and the new, the store clearly communicates Valentino’s reinvention of the brand’s visual.

Interview with Maria Grazia Chiuri, Pierpaolo Piccioli and David Chipperfield

VALENTINO 50th ANNIVERSARY | CAPSULE COLLECTION
To mark the 50th anniversary of the maison, Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli have launched a special project that combines present and past with dazzling continuity: a capsule collection, a cohesive collection of ready-to-wear and accessories in different animal prints: giraffe, jaguar, tiger, cheetah, zebra and panther.
This special project is based on the awareness that innovation is fueled by tradition, and that contrast is the essence of modernity.
 Working with utmost lightness, Maria Grazia Chiuri and Pierpaolo Piccioli establish their vision of contemporary style in an iconic moment for the maison bringing it to life without nostalgia, focusing on the evocative power of unusual combinations.


Via Montenapoleone flagship store opening / A-listers
A-listers attending were fashion reporter and editor for the International Herald Tribune Suzy Menkes, President of Pitti Imagine Uomo Gaetano Marzotto, Vogue’s Anna Dello Russo, former Paris Vogue Editor-in-Chief Carine Roitfeld, fashionistas Renzo Rosso, Nathalie Dompè, Gao Yuan Yuan, Vittoria Puccini, Marpessa Hennik, Ginevra Elkann, Martina Mondadori, Cornelia Brandolini D’Adda Colombo.


VALENTINO'S  "PALAZZO" | INSIDE
The store is divided into separate rooms to reduce the sense of sprawl in the two-floor building. Amazing menu with luxury materials such as grey Terrazzo alla Veneziana with Carrara stone, wood, marble, glass, leather and plush carpeting have been used. The architecture of the boutique has been integrated with the pieces on show, focusing attention on the collections.
The finishing of the walls varies from one room to another: frosted mirrors alternate with bespoke panels or borosilicate glass tubes to give a draped glacè effect for the ready-to-wear setting. Architect David Chipperfield’s subtle interpretations include “chandeliers” presented as a circle of magnifying glasses, while glass panels are scratched with stripes to give the idea of curtains. The furniture in all the rooms has been designed specifically so that it gives the effect of being a personal collection pairing modern pieces, chests of drawers and bespoke containers with elements inspired from Art Deco furnishing.



Credits:.
Photos - Video Interview courtesy of VALENTINO
VALENTINO flagship store
Via Montenapoleone, 20
20121 Milan

Tel: 02 76021743

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