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Sliding Summer Doors

Sliding Summer Doors
  Past Forward
The Waiting is Over.
one-of-a-kind Swishes
Invasion à la Française
“one-of-a-kind Street”
Design Inside Out 2016
SLIDING SUMMER DOORS. Thom Browne opened its first European brick-and-mortar store in Via Gesù 10. Issey Miyake unveiled its first Italian store in Milan located on the premises of the 19th-century building Palazzo Reina. Pasticceria Cova celebrates its 200 years of history with a new look and enlarged spaces. The Via Montenapoleone-based coffee and pastry house controlled by French luxury conglomerate LVMH Moët Hennessy Louis Vuitton,  reopened its iconic venue on Via Montenapoleone 8.
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Via Monte Napoleone, Milan



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film credits:
director: Matt Dowson
starring: Elena Vinogradova
music and text: Bob Powell
screenplay Elisabeth Page
running time: 04:33:00
film freely inspired by: 
Valentino flagship - Via Monte Napoleone, 20

Photos stores credits:. Tom Browne - Issey Miyake - Pasticceria Cova

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Thom Browne's '50s Retro Flagship

Thom Browne opened its first European brick-and-mortar store in Via Gesù 10. Via Gesù (also dubbed the Via dell’Uomo, or “men’s street,”) is a few steps away from luxury shopping street Via Montenapoleone and is home to the Four Seasons Hotel and brands ranging from Brioni and Kiton to Caruso and Stefano Ricci. The 52-year-old New York-based designer says  “Through my experiences in design, I have been visiting Milan for fifteen years so I have a real connection to the city and specifically the street, Via Gesù,” explains Browne. “I want people to feel a real American sensibility walking into the store however, as much of the collection is produced in Italy, this location is particularly special as it relates to the superior quality and craftsmanship the country has to offer.
The 1,350-square-foot Via del Gesù flagship is based on Browne’s design concept and was realized by the Italian interior design firm ASA Studio Albanese led by Flavio Albanese. It draws inspiration from the office interiors of the late Fifties and early Sixties. Poured terrazzo floors, gray Bardiglio marble-clad walls and Browne’s signature window blinds are the main elements. Vintage furniture by the likes of Dunbar by Edward Wormley, Paul McCobb, Harvey Probe, Jacques Adnet, Maison Jansen and T.H. Robsjohn-Gibbings contribute a unique touch. The new Thom Browne store carries the brand’s full range of men’s and women’s apparel, accessories, leather goods, shoes and eyewear, in addition to eveningwear and a made-to-measure service.

THOM BROWNE in brief. Without any form of classical training in fashion design, Browne first graduated with a business degree at  University of Notre Dame, then dappled in acting in Los Angeles, but soon discovered his real passion and moved to New York. He honed his skills in fashion from working for the likes of Giorgio Armani, Club Monaco and Polo Ralph Lauren.
Thom Browne was awarded the Menswear Designer of the Year prize by the CFDA in 2006, 2013 and 2016, the GQ Designer of the Year award in 2008 and the Cooper Hewitt National Design Award in 2012. Thom Browne started out in 2001 with five dresses and one small store, open by appointment only, and launched his first men's ready-to-wear collection in 2003 and the first womenswear collection in 2011. His traditionally based hand-made suits have evolved into collections recognized by museums around the world including the Costume Institute at the Metropolitan Museum, the Victoria and Albert Museum and the Fashion Museum in Bath. Browne’s innovations in tailoring have been identified with impacting the paradigm of men's and women’s fashion.

Inside Issey Miyake at Palazzo Reina

Issey Miyake unveiled its first Italian store in Milan located on the premises of the 19th-century building Palazzo Reina. Designed by renowned Japanese architect Tokujin Yoshioka, the new flagship is centrally located at via Bagutta 12, just behind the Dolce & Gabbana flagship store at Via Montenapoleone 4. The relationship between fashion icon Issey Miyake and japanese architect Tokujin Yoshioka is close to turning thirty-years-old, celebrating numerous projects that include exhibition displays and store interiors across the world.
Approximately 500m² in size, and spread over the most prominent floors of the Palazzo, it is the first time that Issey Miyake has chosen an historical building for its new flagship store. Built between 1826 and 1831 by the Reina Family, the Palazzo eventually passed into the hands of the Municipality of Milan in 1921. “Design is an act of discovery, making things, making reality, freedom, innovation. Design is work that brings people joy. For me Milano is already the city of all creativity. I am proud to be part of it.” said Issey Miyake.  

Talking about his approach to designing the new space, Yoshioka said, “We are attracted to a past enriched by layers of history as well as an opaque future not yet realized. The space exists within a 19th century building located near Via Montenapoleone, Milan’s sophisticated street famous for historical architecture. It expresses the contrast between history and future showing the many layers of time in the texture of the interior walls juxtaposed with futuristic colored aluminum.Tempe Brickhill, Director-General for Issey Miyake in Europe said “Italy absorbs 50% of our sales in Europe. We have a very faithful client base and every year we win over new consumers, both women and men,” .

The new Issey Miyake store carries a comprehensive selection of the brand’s lines, including Issey Miyake, Issey Miyake Men, Pleats Please Issey Miyake, Homme Plissé Issey Miyake, Bao Bao Issey Miyake, 132 5. Issey Miyake, In-Ei Issey Miyake, in addition to watches, eyewear and fragrances.


Pasticceria Cova   celebrates its 200 years of history with a new look and enlarged spaces. Founded in 1817 by Antonio Cova - a Napoleonic soldier - Cova is one of Italy’s oldest coffee and pastry house.  Celebrated for its product excellence, impeccable service and exquisite interiors, this historic Milanese institution has always been a place where tradition meets elegance and style.

Born as a literary café at the corner of Piazza della Scala, Cova emerged as one of the most important historical openings of the era.

In perfect keeping with the distinctive historical details of the previous venue, Cova  has kept unaltered its decorations such as the mosaic on the entrance floor, golden mirrors and luxurious crystal lighting but the spaces are now larger by 323 square feet. One key change involves the use of the building's prestigious courtyard designed at the end of the 17th century by great architect Giuseppe Piermarini who also projected the Scala Theatre.

The brand's 200 years of history marks a turning point. The reopening of Via Montenapoleone has a symbolic value: keeping the brand's original codes, projecting them into the future and into the global markets,” said Cova chief executive officer Paola Faccioli. “We are proud to celebrate this anniversary with a restoration project, a bridge between tradition and innovation, to continue offering our guests our exceptional products, as well as the access to the courtyard, which will become a new meeting point in the Milan's Golden Triangle.

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