Quantcast
Italy UK
JAEGER-LECOULTRE & VIONNET OPENING
 
1 LA VENDEMMIA 2014
2 #VFNO2014 & MFW
3 SHOPPING IS ROCK
4 FASHION CIRCUS
5 BERLUTI Grande Mesure & MILANO MODA UOMO  F/W 2014-2015
6 SLIDING DOORS
7 MILAN FASHION WEEK meets VFNO 2013
8 HOT SUMMER SHOPPING
9 MILAN FASHION WEEK  S/S 2014
10 WAITING "NUCLEAR WINTOUR" Milan Fashion Week Fall 2013
MILAN - DECEMBER 15, 2011. Jaeger-LeCoultre opens its first boutique in Via Montenapoleone 1. MILAN – DECEMBER 16, 2011. Vionnet opens its first italian boutique in Milano. The boutique is located in the same building as its headquarters in Corso Monforte 16.

VIA MONTENAPOLEONE WISH  YOU MERRY XMAS 

Erodoto
Published: Dec-16-2011
Via Monte Napoleone, Milan




film :.

VIA MONTENAPOLEONE MERRY CHRISTMAS
by Lindford Heyden


brought to you by





credits:
film: VIA MONTENAPOLEONE MERRY CHRISTMAS
director: Lindford Heyden
music: Christmas V.A., Julian Winter - White Christmas, Kitt & Katt
screenplay: Hanna Mayer
shot on location: Via Montenapoleone Shopping District



MILAN - DECEMBER 15, 2011. Jaeger-LeCoultre opens its first boutique in Via Montenapoleone 1. MILAN – DECEMBER 16, 2011. Vionnet opens its first italian boutique in Milano. The boutique is located in the same building as its headquarters in Corso Monforte 16.
 

Jaeger-LeCoultre  Opening
Certain legends  -  according The Watch Quote - draw their strength from their age. Frozen in the past, immobilised forever, they speak only of the past. But sometimes, the magic is so great that a strange phenomenon takes place: the legend lives, breathes, mutates, becomes more beautiful, all the while retaining its aura”.
Jaeger-LeCoultre, one of these legends, opened its flagship in Via Montenapoleone 1.
Claudio Angč, Jaeger-LeCoultre Italy, cut the ribbon in celebrating this event. The ceremony was attended by Italian actress  Cristiana Capotondi, Adriano Galliani, Vice Executive President  and CEO of AC Milan and Massimo Allegri, the Coach of AC Milan.



To celebrate the opening of the new JLC Boutique in Milan the Grande Maison reserved the preview of the Grande Reverso Rouge for this occasion.




About Jaeger-LeCoultre. Jaeger-LeCoultre is a high-end luxury watch and clock manufacturer based in Le Sentier, Vaud, Switzerland, and is clearly one of the most important manufactures in Swiss watchmaking, responsible for scientific and manufacturing breakthroughs that revolutionized the industry as well as designing and manufacturing movements for the most prestigious houses in Switzerland.
Even before the company began manufacturing watches under their own name in 1929, the horological triumphs of Antoine LeCoultre and the LeCoultre & Co. atelier were many and varied. Having invented the Millionometer (the first measuring instrument capable of a resolution of 1/1000th of a millimeter) in 1844 and a keyless winding system in 1847 and creating the world’s thinnest pocket watch movement in 1903 (at only 1.38 mm thick), the company’s legacy was already well established when the holding company of Manufacture Jaeger-LeCoultre was established in 1925 in conjunction with Edmond Jaeger.  The following year saw the release of the revolutionary Duoplan two stage movement and in 1929 the company announced the smallest watch movement ever: the calibre 101 (it remains the world's smallest mechanical movement to this day).
Since 1996, Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont.

credits:
Jaeger-LeCoultre
Via Montenapoleone, 1


 
VIONNET IS BACK!!
DECEMBER 16, 2011. Vionnet opens its first italian boutique in Milano. The boutique is located in the same building as its headquarters in Corso Monforte 16.



When a woman smiles,then her dress should smile too
Madeleine Vionnet




About Madeleine Vionnet 
The name Madeleine Vionnet (1876-1975; active 1912-1939) may not ring a bell for most of us but in the years between World War I and World War II her name was synonymous with innovation and high fashion. Even when she was designing in the 1920's, 1930's and 1940's, her styles were worn only by the very wealthy or famous. She could count Marlene Dietrich and Katherine Hepburn as clients.
Her haute couture designs were expensive and affordable for a small few.  What most fashion hipsters are not aware of is Vionnet's contributions to today's style.

Madeleine Vionnet was one of Europe's greatest couturiers. Born in Chilleurs-aux-Bois, France, she undertook a dressmaking apprenticeship, and then worked for a lingerie maker, then for several Parisian couture houses. Vionnet opened her own couture salon in 1912, which became associated with bias-cut textiles draped expertly over the body and a preoccupation with the minute details and finishing techniques of dressmaking.
Her influence was not limited to design only but was also seen in the construction of the garment as well.
Not only did Vionnet remove the bindings of fashion, she is credited with inventing the bias cut (which allows fabrics to cling to the shape they are draped over), along with the halter, the cowl, and a unique hemstitching. Her chiffon handkerchief dress also left its mark in fashion.
 



Vionnet's couture skills were recorded at the time in those arbiters of upper class taste, French and British Vogue, by the most important photographers of the time - Edward Steichen (1879-1973), George Hoyningen-Huene (1900-1968), Cecil Beaton (1904-1980) and P. Horst (1906-1999).
Her loyal clients included mainly European aristocrats and wealthy North Americans such as the Baroness Robert de Rothschild, Madame Citroën, Mrs Harrison Williams (Mona von Bismarck) and Lady Davis. In 1925 British Vogue, articulating Vionnet's appeal, declared her 'perhaps the greatest geometrician among all French couturiers'.





About Vionnet brand 
While the couture house of her contemporary Gabrielle Chanel survives, Vionnet's closed upon her retirement in 1939.
Having been deceased since 1975, her design studio closed long before that with the advent of World War II.  The name was sold in 1988 to Guy de Lummen who has carried the name forward with a line of scarves, handbags and accessories since his purchase. The line was exclusive and expensive and found mostly in Europe and Japan.
In 2008 Matteo Marzotto and Gianni Castiglioni (Marni CEO), acquired the Vionnet brand with the long-term project to re-create Madeleine Vionnet’s heritage and to build a modern total look fashion house whilst respecting the elegance and sophistication of the original Vionnet brand
.

credits
VIONNET

Vionnet boutique
Corso Monforte, 16
Milano




 
  
Italy UK
Italy UK
VISIT MILAN
MILAN INFO
MILAN AGENDA
MILAN ITINERARIES
MILAN WHERE TO STAY
MILAN SEE & DO
MILAN EAT & DRINK
MILAN 24
OUT OF MILAN
MILAN AGENDA
OPERA & BALLET SEPTEMBER 2014
ART EXHIBITIONS SEPTEMBER 2014
THEATRE SEPTEMBER 2014
CONCERTS SEPTEMBER 2014
VIA MONTENAPOLEONE SHOPPING
PRET A PORTER
HANDBAGS & ACCESSORIES
SHOES
WOMENS'S WATCHES & JEWELRY
MENS'S WATCHES & JEWELRY
PERSONALISED & HYPER EXCLUSIVE
GIFTS & HAMPER CORPORATE GIFTS
GRAND GOURMET & LE BIEN VIVRE
WINDOW SHOPPING
REAL TIME WINDOW SHOPPING
VIA MONTENAPOLEONE SHOPS INFO
VIA MONTENAPOLEONE SHOPS DIRECTORY
VIA MONTENAPOLEONE OPENING HOURS
VIA MONTENAPOLEONE SHOPS MAP
VIA MONTENAPOLEONE SHOP INFO
VIA MONTENAPOLEONE NEWS
LA VENDEMMIA 2014
#VFNO2014 & MFW
SHOPPING IS ROCK
FASHION CIRCUS
BERLUTI Grande Mesure & MILANO MODA UOMO  F/W 2014-2015
VIA MONTENAPOLEONE FOCUS ON
MANNEQUINS
VIA MONTENAPOLEONE CHRISTMAS 2012
VALENTINO TIMES
FEMEN at VERSACE
FENDI meets ART
INSIDE THE STORE
MIRELLA DENTI
GIO MORETTI
CERRUTI BALERI
DE WAN
LARUSMIANI
PEOPLE & EVENTS
Fashion Film Festival Milano
KLEZMATICS
SUZY MENKES goes DIGITAL 
BEPPE MODENESE
SHIRIN NESHAT
VIA MONTENAPOLEONE BESPOKE
BESPOKE SHOPPING
BESPOKE GIFTING
BESPOKE FILM
BESPOKE EVENTS
BESPOKE SERVICES
BESPOKE WEDDING
BESPOKE LIVING
BESPOKE IDEAS
YOU & US
CONTACT US
E-mail SignUp